How your brand sounds
Tell Tandmade what's true about you, what you never promise, how you talk and which words you use. The agent, ✦ rewrites and new pages follow it, and you can try it on a real text on your page.
How it sounds has three parts in the Brand card: About you, Tone and Words. Content editors and clients can change these too.
About you
What's true about you, and what the site must never say.
- Your line — the one sentence about you. Show it as the Home headline tries it on your homepage.
- What you do, and for whom.
- True about you — the only facts the site may claim: the year you started, numbers, awards. The agent never invents others.
- Never promise — what the site must never say, like "next-day delivery" or "guaranteed results".
- The short paragraph about you.
Tone
How you talk.
- In a sentence — "Warm, not sweet."
- Traits — a few words that describe you.
- Three sliders — Formal — Casual, Serious — Funny and Matter-of-fact — Enthusiastic.
- Speak as — We or I. A Czech site also sets Vykání or Tykání.
- Do and Don't — rules like "Short sentences" or "No exclamation marks".
- Sounds like you — examples of your own texts. Pick from the page takes them from your site.
Words
- Say this, not that — "loaf", not "product".
- Never use — words you avoid. They're underlined on the page.
- Names and spelling — how you write your product names.
Add a rule in your own words
Type a sentence into Add to your brand at the top of the card. Before you press Enter, a line tells you where it will go:
| You write | It goes to |
|---|---|
| "We say loaf, not product." | Words: say "loaf", not "product" |
| "We never say artisanal." | Words: never use "artisanal" |
| "Baking since 1986 in Tromsø." | About you · True about you |
| "We never promise next-day delivery." | About you · Never promise |
| "No exclamation marks." | Tone · Don't |
| A web address | Reads that site |
Enter saves it as one step with Undo.
Try it on your page
Try it on your page in Tone rewrites one real text of your page in your voice, so you hear the result before anything changes.
- Pick a text: the chips show the page's headline, intro and buttons, or click Pick a text and click any text on the page.
- The new version appears in place, with In your voice · Before | After · Use this.
- Not quite? Try Warmer, Plainer or Shorter. If you like a shift, Tandmade offers to add it to your Tone.
- Use this saves the text as one step you can undo.
Each try costs 1 credit and never runs by itself. If it fails, nothing is charged.
The agent learns from your fixes When you correct the agent in a way that sounds like a lasting preference ("we never call it a product"), it may offer Make it a rule for the whole site? with Add to Words. After you add it, every agent and ✦ rewrite follows it.