Analyze in depth
Filters and comparisons, the effect of each publish with an honest verdict, the path explorer, counting a button click as a contact, and sharing the same view with a teammate.
This continues See who visits and what brings contacts.
Filters and comparisons
Filter by page, language, source, campaign, paid ads, device or country. Then compare:
- with the previous period;
- before and after a publish;
- two or three campaigns or sources against each other;
- your own groups, A, B and C.
Numbers stay honest when they're small: "was 1" instead of "↑500 %".
What each publish did
Every publish gets a card: what went out, and how contacts per 100 visits changed afterwards. The verdict, helped, hurt or no change, comes from a statistical test. With too little data it says Too few contacts rather than guessing.
Sources
Where visits come from, with visits, contacts and contacts per 100 visits for each: search, paid ads, direct, social networks, AI assistants, campaigns, email and referring sites. Google is split into search and ads. UTM tags on your links show up as campaigns.
Behavior and the path explorer
Path explorer shows, for any page, where people came from, where they went next, when they got in touch and when they left. Click a page to walk on through the site. Next to it: where visits start, and every page ranked.
Content
For sites with a blog or other collections: views of each item, visits that started on it and the contacts it brought. The same numbers are on each item in Content: "Last 30 days · 1,240 views ↑ 18% · 312 visits started here · 6 contacts".
Pages
A live view of your site with each page's numbers, and a report for any single page.
Contacts
A contact is a form submission sent from your live site. Contacts are counted as events, so two submissions from one person are two contacts.
Needs attention
- Pages that return "not found", with Redirect… to send them somewhere useful.
- Other problems, with Fix with ✦, which writes the request for the agent.
Share and print
Copy link gives a teammate the same dates and filters. Print lays the report out on A4.
Anyone who can open the site can read its analytics, clients included. Apps connected through MCP read the same numbers.
What it doesn't do
- It doesn't follow people across visits: a contact is an event, not a person.
- History goes back 90 days.
- Clicks, scroll depth, time on page, page speed, and taps on phone numbers or email addresses aren't measured yet.